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We are firm believers in the power of the A/B and Multivariate testing strategies for your marketing needs.  In addition to focusing on quality landing pages, we also place a great amount of time developing the best A/B test campaigns possible.  This type of testing allows you to receive real-world feedback from consumers in order to get a better idea of what the general public will respond the best to.  A/B testing involves comparing two different versions of your dental practice’s web page to find out which one is the better performer.  The two variants are simultaneously shown to comparable viewers, and the variant with the better conversion rate is the winner.  This kind of testing can greatly help your dental practice’s website be the best it can be.  Real world results are, by far, the most accurate when it comes to website efficiency; nobody represents the viewer quite like the viewer him or herself.